Zume Sol

I developed the brand for Zume Sol, a hypothetical family-owned, all-natural juice company based in San Francisco. The brand strategy is rooted in health, vitality, and locally grown produce, drawing inspiration from the vibrant colors and freshness of fruits at their peak. Designed to feel nourishing yet bold, the brand balances wellness with shelf appeal, creating a product that feels both refreshing and intentional.

The visual identity reflects Zume Sol’s energetic and sun-driven philosophy. Color, typography, and imagery were chosen to be visually eye-catching and uplifting. Bright hues inspired by fresh juices, paired with playful yet clean typography and expressive imagery, come together to create a brand that feels lively, modern, and fresh.