Sova

I developed Sova, a cyclical tea brand rooted in rhythm, ritual, and the body’s natural intelligence. Each loose-leaf tea corresponds to a phase of the menstrual cycle, allowing the ritual to adapt to you, no matter your cycle length or phase timing. Blends are thoughtfully crafted with herbs to support energy, clarity, rest, and restoration, honoring the shifting needs of each phase.

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The visual identity reflects this philosophy: colors shift gently through the cycle, typography is clean and calming, and the logo pairs a blooming flower with a circle, symbolizing growth, womanhood, and ongoing movement. Packaging is kept simple, designed to feel natural, down-to-earth, and intuitive. Sova embodies quiet awareness and invites you to move through your cycle with intention.

Type:

Brand Identity

Package Design

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Year: 2026

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Creative Tools:

Adobe - InDesign, Illustrator, Photoshop