Fishers Island Lemonade

During my summer 2021 internship with Fishers Island Lemonade, I conducted a social media audit analyzing Social media performance to evaluate growth and identify opportunities to strengthen their digital presence. The audit includes competitor analysis, past social media performance, and future social media objectives. Grounded in the brand’s laid-back yet polished identity, the audit translated analytics into clear, actionable insights aligned with the company’s mission.

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I presented the findings through visually engaging information design and custom illustrations to make complex data more accessible. Consistent use of Fishers Island Lemonade’s color palette and visual hierarchy created a cohesive, easy-to-navigate audit that emphasized key takeaways and reinforced brand recognition.

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In a separate project, I designed a series of branded GIFs for use across social media channels. Built from the brand’s established color palette, typography, and playful visual language, the GIFs added motion to posts while maintaining consistency across the brand’s digital presence.