Rock Rising

Rock Rising is a hypothetical rock & roll festival that will take place in Victoria Park in London on June 3-5, 2022. It will feature 20 of the greatest rock bands of all time, including The Rolling Stones, Queen, Pink Floyd, and The Grateful Dead. I was inspired by love for classic rock, as well as the design and art work that came out of this era of music.

This brand book includes various elements of the event, including the brand's identity, sinage, and ticketing. In order to maintain a unified look, I identified a retro inspired color palette, patterns, and icons that are used in every element of the festival branding.