Each deliverable built on the next, contributing to the overall campaign pitch. We outlined client and marketing objectives, defined how to measure success, developed brand messaging, and detailed our research methods. Working as part of a group was invaluable, collaboration allowed us to share insights, collectively identify opportunities for improvement, and turn mistakes into creative growth. While the project was a team effort, I personally took the lead on the design, ensuring that each deliverable was visually digestible, with colors that captured attention while maintaining cohesion across the campaign.